There is definitely a lot of excitement going on for the upcoming World Cup and several sportswear giants have come up with their own marketing campaign to entice football fans to purchase their World Cup-themed items before the major event takes place in South Africa.

Sportswear giant Adidas is taking its part in this excitement by coming up with a new ad to generate more interest in their products.

The company enlisted popular sporting figures Lionel Messi, Zinedine Zidane and David Villa as they were shown driving a car at fast speeds. The three sports stars are helping with the endorsement of the new Adidas football boot, designed by 180 Amsterdam and Riot.

In a statement, Adidas officials said that they expect their sales to increase in time for the World Cup. Company CEO Herbert Hainer is optimistic that this projection will happen in a few weeks time.